• 19-22 September 2023
  • Milan, Italy

Martina Schiuma

Bachelor's degree in Economics and International Marketing with an MBA in International Management.

Specialist supporting the implementation of the circularity strategy "Infinity" at Yoox Net-A-Porter through the Digital Product Passport. Co-Founder of BCorp B Fashion, currently the largest online community of B Corps in the fashion industry. Head of Sustainability at The ID Factory.

Abstract

Consumers today are increasingly focused on sustainability and transparency, and companies are under pressure to demonstrate their commitment to ethical practices. Regulations such as the French AGEC legislation and the upcoming EU directives mandate supply chain traceability and transparency on product labels, making it essential for companies to comply. The fashion industry is particularly scrutinized, and brands must ensure that their supply chains are responsible and sustainable.
The ID Factory platform provides a complete end-to-end solution for fashion brands and retailers to improve supply chain transparency, traceability, and compliance. By using our SaaS platform, brands gain visibility into their entire supply chain, from raw materials to finished products, and ensure compliance with regulations such as AGEC and the EU CEAP.
Our platform also empowers brands to engage with consumers and share information about the sustainability and ethical practices behind the products they purchase. With our Digital Product Passport solution, consumers can track the product's journey, learn about the suppliers and the materials used.
At The ID Factory, we believe that transparency and traceability are essential to build consumers' trust, to improve supply chain efficiency and to meet regulatory requirements. The Digital Product Passport solution implementation with Hugo Boss and Tommy Hilfiger's footwear divisions has been successful thanks to three key success factors: scalability, data-driven approach, and stakeholder engagement.
We're proud to offer a solution that meets the growing consumer demands for traceability and transparency while building trust and driving growth for fashion brands and retailers.