Guido Polcan

A digital creation, vfx and 3D technologies expert, with great passion and expertise in addressing its complex organisational impact. Guido is the co-founder of Big Rock, an Italian internationally leading school dedicated to animation, gaming and visual effects. Currently part of MAIZE, a strategic design company focusing on transformation projects using innovative technologies, focusing mainly on strategically integrating virtual product creation into organisational structures and spreading new mindset and creative culture.

Abstract

For the 21st edition of the International Technical Footwear Congress, MAIZE, in collaboration con Arsutoria, will bring its original point of view to the stage: a new meaning of what we call “sustainable innovation” in the field of 3D design systems for shoe digitalization. For a tech-driven company, being sustainable means creating the right conditions to quickly react to the world's mutations, ride the wave of new trends, and keep evolving with them.
So how can organizations anticipate changes, instead of simply staying afloat by reacting as soon as they occur?
The innovation expert of MAIZE and Arsutoria will reveal some key elements: from creating a safe and trusty environment where teams can experiment and make mistakes, to collaboratively setting objectives with a bottom-up approach, and re-calibrating complex structures into agile processes. A strategy packed with the right mix of internal and external skills, that can be achieved by collaborating with external institutions to explore new tools and involve new generations in the sustainable innovation path.